No Filter

Inside Mamamia, we spent weeks debating whether this interview should happen at all. Every woman on the team had strong feelings about Bonnie Blue. We talked, argued, researched, and questioned whether giving her any space was responsible. We knew our audience would feel the same tension we did. So why did we do it? Because Bonnie Blue asked us for this interview. She reached out to No Filter, specifically and we needed to understand why. In the lead-up, we watched every interview she has done. Most were either sensationalist, openly hostile, or enthusiastically cheering her on. None of them asked what we genuinely needed answered: Does she understand the implications of what she does? Does she understand the misogynistic language she uses about women? Why does her behaviour evoke such visceral anger in women? And crucially — does she care? What we learnt, very quickly, is that behind the shock value and headlines is a deeply strategic marketing machine — one built on outrage, provocation and