Boutique Chat

As we close out the year and head into a new one, it's time to get honest. Most businesses won't fail in 2026 because of the economy — they'll fail because they're still operating like it's 2019. In today's Five Minute Friday, I'm breaking down the four biggest mistakes I saw retailers make over the last year — mistakes that are quietly costing you time, money, margin, and momentum. If your business feels busy but not profitable, chances are one (or more) of these is holding you back. You'll learn: What winning retailers will do differently in 2026 The shift from "pretty branding" to real customer relationships How ignoring cash flow and margin creates long-term stress Why underutilizing AI and automation is no longer an option  The dangerous gap between sales and actual profitability