Fore Golfers Network Podcast

Welcome to the Fore Golfers Network/Michigan Golf Live Podcast Ep 507 - Sub70 Golf's Rise: Custom Clubs, DTC Innovation & What Golfers Really Need Sub70 Golf has become one of the most talked-about direct-to-consumer brands in the golf equipment space—and this episode of Fore Golfers Network breaks down exactly why. In this conversation with Host Bill Hobson, Sub70 Golf CEO Jason Hiland shares key insights behind the founding and growth of Sub70 Golf, which launched in 2015 after the successful sale of Diamond Tour Golf. Built on experience, not guesswork, Sub70 entered the market with a clear focus on custom-built golf clubs, authentic branding, and elite-level customer service, all produced in Sycamore, Illinois. Key highlights from the episode include: Why the direct-to-consumer model works in golf when customization and trust are prioritized How Sub70 uses expert interpretation of club specs, not just raw data, to fit golfers properly The difference between what tour professionals demand (trajec