Italian Wine Podcast

Welcome to episode 2555 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Border: why Mexico matters for Italian wine. Speaker: Larissa Lawrence IWA, Moderator: Diva Maddalena Moretti Polegato While often overlooked, Mexico is a dynamic, fast-evolving wine market with growing demand for premium and lifestyle wines—especially among younger urban consumers in cities like Mexico City, Guadalajara, and Monterrey - and in high-end international tourist destinations. As local wine culture develops, Italian wines have a unique opportunity to position themselves as aspirational, food-friendly, and authentic. This session explores distribution models, regulatory pathways, consumer behavior, and on-trade opportunities—especially in the context of Mexico’s strategic proximity to the U.S. and rising gastronomic tourism. The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA i