Hustleshare

This week on Hustleshare, host Ron Baetiong sits down with Kim Lato, founder and CEO of KimStore, the Philippines' longest-running and largest electronics e-tailer. Kim shares her incredible 19-year journey from selling cameras on Multiply as an 18-year-old college student to building an e-commerce empire that survived platform shutdowns, customs controversies, family tragedy, and a global pandemic—emerging stronger each time.Episode Timeline:00:02:06 – Kim's hustle: Building KimStore.com from scratch00:06:41 – The Fil-Chi way: financial literacy from age 1200:09:04 – Launching on Multiply: from hobby to side hustle00:11:25 – Early fulfillment: LRT rides with cameras to meetups00:14:15 – Wild Wild West: ghosting customers and cash-on-delivery struggles00:16:36 – 2008 financial crisis: choosing full-time hustle over job hunting00:19:29 – Building the first team: CSRs and in-house riders in Tondo00:21:52 – Riding the group buying wave (Groupon era)00:24:18 – Go Negosyo feature: "I want to be the Amazon of Elect