Thought Leaders Business Lab Podcast

Don’t know how to unleash your creative edge to convert your passion into profits? In this episode of Influence By Design, Samantha interviews Carina Gardner to discuss the importance of cultivating creativity in business. Carina shares her journey from studying communications and marketing to unexpectedly falling in love with design and pursuing advanced degrees in the field. She dispels the "starving artist" narrative, emphasising that, with the right mindset and approach, creatives can monetize their talents across diverse mediums and markets.Carina introduces her four-step design process model and they talk about breaking these steps into manageable segments, employing gamification tactics, and celebrating small wins to maintain motivation. They also discuss the value of leveraging existing platforms, such as Amazon, Etsy, and marketplaces suited to one's niche, eliminating the need for a massive audience. Throughout the conversation, Carina shares some practical tips on nurturing your crea