Home Care Marketing Show With Valerie V

Send us a textThe moment you step through the door for a holiday visit, everything feels different: expired food in the fridge, untouched meds, slippery steps, and a parent who seems a little more confused than the last FaceTime. That’s the recognition moment countless families experience in December—and the exact point where a responsive, empathetic home care agency can make all the difference.We dive into a practical playbook for meeting families where they are right now. You’ll hear how to craft clear, seasonal messaging that mirrors what adult children see—bath avoidance, mobility issues, unpaid bills, loneliness—and offer one simple next step: a same-day safety assessment. We walk through a high-converting email cadence for early December, Christmas week, and post-New Year; social and search strategies that reach ages 45–65; and print leave-behinds designed for referral partners who want tools, not pitches. You’ll also get our winter home safety checklist approach, plus ideas to get you in the home quick