Conversionaid: The Saas Podcast, Startups, Growth Hacking & Traction

Saket Saurabh defied standard SaaS advice by skipping SMBs and selling directly to Enterprise giants like Instacart and LinkedIn from day one. Here is the "Enterprise First" strategy that allowed Nexla to become cash flow positive with multiple 7-figures in revenue before their Series A. In this episode, Saket (Co-founder & CEO of Nexla) breaks down exactly how to navigate complex corporate buy-cycles without a track record. Learn how he used "consultative selling" to close 6-figure contracts, the "Magic Moment" live-coding tactic that won Instacart, and the painful "Zero Salary" pivot the founders took to save the company and hit profitability.