Paper Planes Podcast

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending? This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy. What You’ll Learn ✔️ Why accountants often push to reduce marketing spend ✔️ How cutting marketing destroys revenue in the long term ✔️ The difference between brand-building vs performance marketing ✔️ How marketers can better communicate ROI to finance teams ✔️ How accountants should interpret marketing numbers ✔️ The role of fractional CMOs in scaling growing businesses ✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance? Packed with expert insights, real client stories, and practical frameworks, this episode is essential for