Design Of Podcast

What if the most powerful kind of creativity isn’t about making things beautiful, but making them clear? Gordon Kaye never planned to work in design. He studied law, built a career in New York, and handled media and trademark cases before joining NBC as counsel, reviewing everything from late-night jokes to broadcast standards. But when his father’s health declined, he stepped away from law to take over the family publication, Graphic Design USA (GDUSA), a magazine his father had launched in the 1960s to celebrate the people behind design, not just the work itself. What began as a rescue mission became a lifelong calling. Gordon brought his legal mind and curiosity for communication to a creative field that thrives on clarity. Over the decades, he’s evolved GDUSA into more than a design magazine, it’s a respected voice for how ideas move through business, marketing, and culture. In our conversation, Gordon and Justin talk about what design can teach every leader: how to communicate simply, lead with empat