Ash Said It® Daily

We recently sat down with Jenni Bonura, President & CEO of Harry Norman, REALTORS®, Atlanta's premier luxury real estate firm, for an exclusive deep dive into the massive success and strategic impact of their fifth annual HN Cares initiative. Bonura shared her leadership insights on how impactful philanthropy drives business success and reinforces core company values in the highly competitive Metro Atlanta market. * Balancing Scale and Depth: Bonura discussed the strategic challenge of achieving high-volume impact(supporting over 1,500 Metro Atlanta families) while ensuring deep, meaningful assistance to core partners like Ronald McDonald House Atlanta (RMHA) and The Sandwich Project. The solution? Empowering individual offices to choose local non-profits for deeper engagement.
 * Philanthropy as Agent Retention: The HN Cares initiative, led by the Impact Council, is crucial for internal culture. Bonura explained how these philanthropic efforts reinforce the firm’s people-centric values, confirming that t