Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach. Will Gemini end organic discovery as we know it? Will synthetic creators become the majority of all content online? And is there still a path forward for human creators? Joe and Robert go deep into: Google's move from traditional search to a full AI-model Why this shift could make Google even more dominant What happens to creators when platforms auto-generate the content The new ad model emerging behind AI search The long-term implications for independent writers, podcasters, and entrepreneurs Winners & Losers: Joe spotlights Allegiant Stadium as a branding masterclass Robert unveils a conspiracy theory surrounding Jeffrey Katzenberg's new AI marketing startup Rants & Raves: Joe reacts to a Washington Post survey about people reading ChatGPT