Escape Your Limits

In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with fitness technology veteran Leon Rudge for a deep dive into three major stories shaping the industry: the Basic‑Fit/Clever‑Fit mega‑merger, the Strava vs Garmin lawsuit, and Ladder's push into integrated nutrition tracking. Leon also shares insights from four months immersed in Southeast Asia's digital‑nomad tech hubs. Key topics include: • Leon's experiences inside Southeast Asia's booming digital‑nomad tech scene. • Why the Basic‑Fit acquisition signals a new phase for European fitness. • The real story behind the Strava vs. Garmin lawsuit. • Why integration, not features, is the new competitive advantage. • How Ladder is using nutrition tracking to boost retention. • The rise of AI across fitness products and ecosystems. • Why culture gets lost as companies scale and how to prevent it. • Predictions for global fitness technology in 2025–2026.