Paper Planes Podcast

Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role. Learn how to:  ✅ Define your niche and target market  ✅ Build a strong personal brand and showcase your expertise  ✅ Prepare cash reserves and set up your business structure  ✅ Create compelling case studies to win clients  ✅ Set pricing, service models, and contracts that work  ✅ Build a powerful professional network  ✅ Land your first client before making the leap Simon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast. Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence.