Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency’s success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape. Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presen