Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Marcia Ballinger, co-author of The 20-Minute Networking Meeting and author of Winning the Executive Interview, brings decades of experience in executive search and human resources. She specializes in recruiting nonprofit CEOs and helping professionals master relationship-building, interviewing, and networking. Marcia explains that interviewing is not about performance or selling yourself, but about authentic, relational conversations that help both sides assess fit. She shares insights from years of observing real interviews, offering a rare look at what hiring leaders truly think when candidates leave the room. In this episode of Marketer of the Day, Marcia reveals how to approach interviews as high-stakes, million-dollar decisions, where listening, curiosity, and confidence matter more than rehearsed answers. She breaks down the four types of interview questions—skills, style, risk mitigation, and logistics—and explains how to answer each effectively. Marcia emphasizes that the goal isn’t just to “get th