Gender Stories

Dr Alex Iantaffi talks with Tristan Katz about conscious marketing, social justice, and how to navigate the intersection of personal integrity and professional practices. They explore the complexities of marketing in the so-called “wellness space”, the importance of engaging in critical thinking, the responsibilities that come with online visibility, and the role of social media in shaping cultural narratives.  Tristan Katz (they/he) is a business consultant, conscious marketing strategist, and equity-inclusion facilitator with a lifelong commitment to human rights and justice. Tristan supports individuals and organizations in aligning their values with their messaging through an intersectional, anti-oppression lens. Tristan’s work centers authenticity, relationship, and accessibility, and they’ve collaborated with authors, educators, and cultural leaders as well as organizations like Stanford University, HubSpot, Portland Public Schools, and Port of Portland. Currently, Tristan serves as COO and Director of