Content Inc With Joe Pulizzi

In this episode, Joe explores what happens after the "three-year window" closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance. Key Points: 1. Build a Small Tribe with Purpose Forget chasing scale. The next era belongs to creators who build small, mission-driven communities rooted in shared values and purpose. Machines can copy your voice, but not your meaning. 2. Turn Your Process into the Product When content becomes infinite, your process becomes the value. Show how you work. Let your audience inside. Sell access to your system, not just your outcomes. 3. Name Your Focus In the Age of Abundance, clarity wins. Choose one word that defines what you stand for — and repeat it everywhere. If you don't define your focus, the algorithm will do it for you (and probably get it wrong). Takeaways: Abundance shifts value from creation to connection.