Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

AI on the Charts, Coke's Holiday Play, and the Future of Work (505)

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Sinopse

This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity? Next, they unwrap Coca-Cola's second annual holiday AI ad. But this year, it's not just Coke. Expect a wave of AI-generated holiday campaigns across brands. Joe and Robert debate what this means for creative differentiation and audience connection. Finally, they analyze Bloomberry's massive study of 180 million jobs, revealing how AI is reshaping the global workplace faster than anyone imagined. Who's safe, who's not, and what can marketers learn from the data? Winners and Losers: Robert's Winner: Gannett's bold rebrand to USA Today—a move that simplifies identity and aligns with its strongest brand equity. Joe's Winner: Print media. Joe points out the surprising long-term resilience of print and why physical