Salt Of The Earth

Allison Robicelli moves fast. The woman who got engaged only 6 weeks after meeting her husband and co-owner has opened a store in Brooklyn, closed it, grew a wholesale business, opened another store, wrote a book, closed another store, and is now building the prototype for a new franchise model in Baltimore. Robicelli's Bakery grew up during the Great Cupcake Movement in New York City during the 2010's. But unlike the now-defunct Crumbs, Allison recognized the headaches involved with keeping up storefronts that only sell $4 cupcakes, and quickly transitioned her business to a wholesale business, baking top quality baked goods and selling those to restaurants and coffee shops. Nowadays, Allison says that they are thinking 10 years down the road and she has a few predictions for the food industry. Especially where she operates in New York City, the food industry is a challenging place. "I know restaurants where it's a packed house every night that are lucky if they make any money at the end of the year". Increa