Wit + Wisdom: Serious Business. Seriously Funny.

Epic. Seriously, if I had to pick one word to describe this chat, and all the valuable information I got from it, with Lauren Caselli of Lauren Caselli Events, it would be "EPIC".  Lauren has been in the event business for more than ten years, helping to create everything from non-profit events attended by government officials, to upscale boutique weddings. She now helps creatives kickstart their own series of events. Well, I'm a creative and I'm hosting my first event in September with my partner Heather. I was so excited to pick Lauren's brain! If you've ever had the inkling of an idea to organize your own events to take online relationships offline, this will light that fire under you to get you started. SHOW NOTES: There are 2 styles of events: lead generation & money-making. Lead generation events tend to have a lower ticket price but the event is a marketing tool. Money making events have higher tickets, and are typically smaller events like retreats. Lead generating events are not just a