Wit + Wisdom: Serious Business. Seriously Funny.

I'm completely nerding out with Darrell Vesterfelt this week, y'all. He's the Director of Growth with Convertkit, so if you are a Convertkit user, you've more than likely seen his name pop up in your inbox a time or two. Before he worked for Convertkit, he was a user of the platform. We dive into the many features of Convertkit, but we also talk a lot about the value of email marketing for bloggers. SHOW NOTES Convertkit came around at the right time to fill a need. The market was ready and Convertkit was ready so, as Darrell says, it was the "perfect storm". You shouldn't put all of your eggs in one basket, so while social media is good, it's fleeting. Email sits in your reader's inbox and allows you to communicate 1-on-1. Think about writing your emails as connecting to another human. Drip campaigns, or sequences in Convertkit, allow you to time your communication based on the relationship you have with your subscribers. For example, you might communicate differently with a new readers as opposed to someon