Wit + Wisdom: Serious Business. Seriously Funny.

Ep. 016: Building a Memorable Brand

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Sinopse

Brianne is by far one of the perkiest, happiest people I've ever come across online. She's a former musician, an amazing photographer, and a branding expert. She firmly believes that branding is more than graphics and colors, and in this week's episode, she helps bloggers and online entrepreneurs develop their brand through their own personal story. SHOW NOTES Branding is a story. Your story includes your background and your history, and your visuals and the intangibles - the way you write or talk - tell your brand story. Your voice is part of your branding, and it's important to develop your voice. Write every single day - write something often to hone in on your own unique voice. Brianne likes doing voice memos, then listen to yourself talk and write it out. If people meet you and you're nothing like you are online, that's bad branding. Authenticity is incredibly important. Brianne asks clients a series of intentionally vague questions to get to know them, then helps them hash out their responses and