Wit + Wisdom: Serious Business. Seriously Funny.

Email is my jam, and it's one of the few things in blogging that you can control. Erin & I talk about how you can improve your email game so you don't suck at email, and all of our tips are based on personal experience. Don't suck at email! SHOW NOTES You need an email list from Day 1. You have no control over social media or Pinterest, but you have ownership & control over your email list. DO NOT manually add people to your email list without asking permission. Not only are you violating terms of use for whatever email platform you use, you are also violating CAN-SPAM and can face fines and the loss of your email list. Use sign-up forms to allow people to opt into your list on their own. Treat your list like your VIPs. Give them things first, share discounts and exclusive offers, and first glances at big projects. When writing your emails, they should be written as if you're writing to one person so it's more personal and real. Emails should show the before, the mess, the ugly & transparent.