Wit + Wisdom: Serious Business. Seriously Funny.

Creatives who set up a shop online have some work ahead of them, and it's not just creating the inventory! Erin dishes on how to set up shop, and talks about pricing, taxes (YIKES!), marketing, and so much more in this week's episode! SHOW NOTES This week's news stories: Nasty Gal takes a nasty fall from the top. Snap, Inc. went public while revealing more adults are using the platform. With the advent of the internet, it is now possible for pretty much anyone to be in business with an online store. However, there are certain things you can do to ensure success. Before setting up a shop online, you should start by defining your product niche. Don't try to sell ALL THE THINGS. Know what you're good at so you don't look like an online flea market. If you rely on Etsy to do your marketing for you, you'll get lost in the noise. Etsy follows SEO but also a relevance algorithm, so it's important to keep your shop updated. Don't take a photo with your cell phone and put a product photo in a shop that's not set u