Wit + Wisdom: Serious Business. Seriously Funny.

If video is not yet part of your content strategy, stop whatever you're doing and listen to this episode! You need to be using video in your content strategy, friend! Erin & I break down creative ways to incorporate video, and offer tips to get over your fear of LIVE video! SHOW NOTES This week's news stories: Pinterest introduces the Lens feature. Facebook emojis can boost your posts in the news feed. BOTTOM LINE: YOU NEED TO BE DOING VIDEO, particularly on social media!!! Get over your fear of going live. It's unscripted and raw, which makes it appealing. It makes you more authentic and trustworthy, and if & when things go wrong, how you handle those things live shows your character. You've got Periscope, Snapchat, Facebook Live, Instagram Stories, and Instagram Live, to name a few. Find your platform where your audience hangs out and spend your time there. Keep in mind that Instagram Live disappears as soon as the broadcast ends. Is it worth it? That's a personal decision. Recording a video