Wit + Wisdom: Serious Business. Seriously Funny.

There are two things you constantly hear about when you run any type of business online. Marketing and engagement. If you're a blogger, a handmade business owner, a coach or something else entirely, you've heard this before. You have to market your business to grow and you have to engage to grow. But truly, marketing and engagement are two different things that will achieve the same result. The difference? One is going to leave a more lasting and positive impact. Marketing vs Engagement Kirsten's News : Facebook (finally) Introduces GIFs in Comments Erin's News : Facebook Debuts ChatBots in Group Chats While many people dislike marketing, it's a necessary tool for business growth. And the truth is that people don't dislike marketing, per say, but rather they dislike icky marketing tactics. Marketing doesn't have to be sleazy or slimy feeling. On the flip side, while marketing what you do is important, it's equally important not to turn your online presence into a complete "buy it now" game. You want to be s