Wit + Wisdom: Serious Business. Seriously Funny.

A brand is more than a logo and colors. Erin & I have both build recognizable brands, so we're sharing insights into how to build a brand you love and your readers will love. You have to think about your voice, color psychology, font pairings, and most importantly, the message you are trying to share. BUILDING A BRAND Erin's news: Facebook adding new feature that allows you to link to an owned group from a page. Kirsten's news: How to get over the decline in organic Facebook reach You are your personal brand, which means your personal brand is something built organically and encompasses your story. However, brand recognition comes from the colors and fonts and overall feel of what you share online. Your logo, while important, is just a signature. Don't stress about your logo. Focus more on the message. Your voice is a huge part of your personal brand, which is something you have to craft and develop over time. Write every single day - not necessarily a blog post each day, but write something everyd