Consider This

In this episode of the Consider This podcast, your hosts, Lauren Siler and Julia Vanderput, discuss how to develop and measure high-quality content.  * * * Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it. Your hosts:
 Lauren Siler, Director of Content Strategy, Newfangled 
Julia Vanderput, Content Marketing Strategist, Newfangled