Paper Planes Podcast

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment? Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics. Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters. Kelly's LinkedIn -    / kelly-dimkovska-55ba5636  Tuesday Logic - https://tuesdaylogic.com.au/ Kristy's LinkedIn -   / kristyhunter-m