Smc: School Marketing And Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling. Episode links: Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto Nike hits stride with Chicago M