Smart Medical Sales

I went out to dinner with a friend who is a recruiter at Stryker over the weekend and he inspired the topic for this show.  I want to send a big shoutout to Adam for his thinking and idea which I'll expand on in this show further.  Many times we tend to focus on the specific people that can help us achieve a goal.  In the medical device sales search process, you work so hard to get in touch with and form relationships with recruiters and hiring managers.  Today's show is about spending time with the people outside of the box to help you break into the business.     Healthcare Providers End user:  Radiologists, Surgeons, Physicians, Nurses etc a. Decision making power, influencers     i.  physician preference products - implantable devices   b. Knowledgeable about the competition     i. vet out companies you are considering     ii. give you insights into the industry   Healthcare Support Staff, Nurses, surgical techs, radiolog