TriggerCast - Weekly Business Ammunition

34 Friday Reload : Half of Digital Budgets Dedicated to Retargeting, ECommerce At An All Time High, 2014 SEO Year In Review & Much More

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Grab all the links and see more at: http://digitaltriggers.io/fr34     News Related     More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting The big idea: retargeting is just as effective (if not better) than search, email and social. Marketers are doubling down on retargeting especially via mobile, social and specific platforms (e.g. Facebook, Twitter, etc.)   NBC Universal Offers Social Media Guarantees to Advertisers Introduces Ad Product That Simplifies Social Media Buys   Measure more: improving Estimated Total Conversions with store visit insights   Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter Google offline metric adds momentum to important industry trend.   E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report