NobodyLikesItCold

In this episode Michael breaks down a lot of the lessons learned from growing a start-up from within a large global tech company. Some of the key segments include: Segmenting your market Finding disruptive CIO's Organizing your team Competing with Steve Balmer Consumerization of IT QBR's vs. time in the field Hearing the voice of the customer ... even when there is 5 layers between you and them How to tell your mom you're in sales... and not have her freak.