Branding Like A Boss

To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion "genius" to talk about his expertise and tips on being a pioneer in brand architecture. Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding. This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn't necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.   "The principles are the same, it's just a matter of scale. But you still have to have the same pieces in place." - Marty Neumeier   Get My Best Selling Book "Brand Dominance" on Amazon: http://amzn.to/28Rhg7i Follow Me on Snapchat: aaronpierson Hit me up on twitter: @ap_creative Hit me up on FB: AP Facebook Page Visit my website: www.aaronpierson.c