The Tony Grebmeier Show

Content Marketing is the new way to sell. It's the task of creating such great value and showcasing your expertise that people find you and come to you to get their needs met in your area of expertise. Today's guest is Jeff Leo Herrmann, an experienced content marketer and coach who teaches business leaders how to leverage their online presence in a way that really matters, utilizing the tools that are available to get their brand in front of the people that matter. You're going to enjoy this conversation between Tony and Jeff and learn a lot about what it takes to succeed with content marketing in today's crowded social media platforms. If you aren't able to effectively use content marketing, you'll be left behind. Gone are the days when you could purchase advertising space in a publication and expect to have people beat down your doors in response. Buyers are more savvy than that these days. They want proof that you're the expert you claim to be and in many cases it's what is being called "social proof." Th