10 Minutes To E-commerce Success

Danielle is the co-founder & CEO of Scrunch, a data-driven Influencer Marketing platform helping to connect brands, publishers and agencies to the right Influencers for their campaign.   Interview Excerpt Below: "Danielle: Yeah, absolutely. I think the biggest reason why people want to work with us is because of the data that we have. There's influencer marketing and it's so easy to become an influencer these days. You could set up an Instagram account, build a following, so brands or e-commerce owners find it really difficult to pinpoint which influencer is right for them because there are millions of them out there now. What we do is we make it super easy to sift through those influencers and find the right ones for you. Instead of it being a really laborious time-intensive job to filter through millions and millions of influencers, we give them access to say, "I sell this kind of product and ship to this location. I've got this kind of budget to spend," and we'll shortlist down in second