10 Minutes To E-commerce Success

Interview Excerpt Below: Grant: Okay, excellent. Now for the big money question of the day, since you are the owner of an agency, what is the one thing that you would do for eCommerce companies that makes the biggest difference in their profits, just limit it to one thing today. Kent: Yeah, man that's hard, hard, hard. Grant: I know. Kent: I will go back to my time at Goodguys.com. The very first thing I did was focus on site speed. I noticed that the site was graphically heavy, but keep in mind, this is 2000, right before I started Anvil actually. They basically had a highly graphical website that was very slow to load, like thirty-second download speed, and I figured before I did any optimization or any other forms of marketing selling people that I had to clean up, expedite the sites to improve conversion rates, and that made a big difference. Interestingly, you look today, 2017 and beyond, Google has determined that's a ranking factor, right? Site speed is so important they give y