Ip Rules Podcast

Every business has a brand, and it's important that your brand stands out from your competitors. So what do you need to do to build your brand? In today's episode, I will talk about branding and the 3 disciplines you need to get involved to build your brand and differentiate your business. Enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 8 THINGS YOU'LL LEARN IN THIS EPISODE   What a brand is and why it matters to every business How to build your brand on solid foundations What is the first thing you need to do when you have an idea for a new business concept What are the key issues to be aware of when picking a name for your brand What is a trademark and how does it protect your name How to differentiate your business in the market How to get the right branding team helping you with your identity creation What are the 3 disciplines that each play a key part in branding   Episode Highlights   Examples of big businesses that started out as small companies