Sports Talks

Most coaches charge too little.And it’s killing you — your business, your energy, your confidence.In this episode, Sam Portland lays out the brutal truth about money, pricing, and self-worth in the strength & conditioning industry.If you’ve ever been told “you’re not in it for the money,” or if you feel guilty raising your rates — this is the episode that will free you.Sam shares how he went from charging £30 per hour and driving across London for late clients……to building a six-figure business by understanding pricing psychology, value perception, and trust.