Rethink.fm

Listen in to this insightful conversation with Sarah Fruy, a seasoned marketing leader with 20 years of experience, who discusses her transition to a fractional CMO and her consultancy, Resonance Marketing. She emphasizes the importance of a solid data foundation for personalization, highlighting the need for good data hygiene and scalable content. Sarah shares her approach to personalization, focusing on core messaging and user journeys, and the role of AI in automating content recommendations and chatbots. She stresses the importance of maintaining authenticity and human connection, even with AI tools. Sarah also discusses the challenges and benefits of AI adoption, including the need for clear governance and the potential for increased creativity and efficiency.