Donor Doctor Show

Variety is the spice of life as the famous saying goes. Or in the case of today's Donor Doctor episode 'creativity is the spice of life'. Successful copywriting can be thought of as a kitchen spice rack. You have different jars full of herbs and spices that you choose to mix together to bring out certain flavours and it's the same for copywriting. Whether you want to bring out or evoke a specific emotion, matching the right 'spice' is key for your packages' success. Show Highlights: The 'copywriting spice rack' (2:00) Key benefit of surrounding yourself with people better than you (7:40) Why you should be studying direct mail (9:00) It pays to be authentic (12:10) How do you know if your copy is any good? (15:40) Enjoy today's show and learn how you can add more fire power to your fundraising efforts. James Newberry is an expert in fundraising. He's had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don't forget to leave a rating an