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Interview with Dr. Maher Chebbo, Chief Commercial Officer, General Electric Power Digital Solutions Questions in this interview: 1:56 – Digitization is a trend that is perceived by all industries and departments, however, the reactions are different. What does digitization mean to GE? 4:45 – GE is one of the largest and most prestigious companies in the world. What do you consider as the key factors to stay a global leader? 7:59 – The energy sector is strongly shaped by governmental regulations. In this regard, what are the key challenges for GE's digitization activities? What other barriers exist? 13:21 – Digital transformation requires a shift in competencies and culture at many companies. How do you address this challenge? What are your success factors? 17:06 – What is your goal regarding digitization for the next 12 months?