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Interview with Martin Neff, Chief Architect, Audi Systems Engineering, AUDI AG Questions in this interview: 1:21 – Digitization, in general, is perceived by industries and different departments, however, the reactions are different. What does digitization mean to Audi? 3:24 – You are working on Systems Engineering at Audi. What is Systems Engineering all about and why is it so important for the future of Audi? 6:50 – We are here at the pilot week of the Audi Systems Engineering Solution Lab. What are the goals of this solution lab? 9:11 – You set everything in place for the solution lab during the last year. What have been the main challenges? How did you overcome these barriers? 11:58 – What is your advice to other companies that are planning to build a lab environment? 14:35 – What is your vision for the future of mobility?