Mayhem To Measurement

Do you use correlations in your analysis? Think they're scary? You're alone, but odds are, you're probably using correlation studies right now and don't even know it. Having a good understanding of how to use correlation studies, knowing what the do - and don't show - and following a proper framework to validate is key to unlocking meaningful analysis. This week we'll tell you everything you need to know about correlation studies.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.