Tech Leaders Today

026: Empower Immersive Experiences with CEO Betsy McHugh of Hurdl

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Sinopse

Betsy McHugh is the co-founder and CEO of Hurdl Enterprises. A 15+ year professional in the entertainment business, McHugh is pioneering the de-anonymization of persons in event venues with a new kind of entertainment experience - Hurdl. Vanderbilt University graduate (magna cum laude, Business Psychology), Betsy McHugh, is a 15+ year professional in the entertainment business. Earning her professional start at the Country Music Association, she relocated to LA where she helped build CAA's tour marketing department, working hundreds of tours both in the US and internationally, including Radiohead, Beastie Boys, Foo Fighters, American Idol, Warped Tour, John Mayer, Bon Jovi, Jewel, Beck, and many more. In 2004, she joined Borman Entertainment working directly with then rising artist, Keith Urban, before cutting her entrepreneurial teeth as a partner in the management of Hunter Hayes. Betsy co-managed her own company as well as Hayes' and his companies from signing to Atlantic Records, to a now multi-platinum a