Paycheck Rebel With Matt Baran

In the eighth episode of Paycheck Rebel, I give a little tutorial on how to find the ideal customers to buy your product and/or services.  Essentially this involves creating a customer avatar: a detailed description of your perfect customer right down to their physical traits and what keeps them up at night.   I felt it was extremely important for me to do this episode because time after time, when online entrepreneurs come to me for help because they are failing, the first thing I ask is to see their customer avatar.  99% of the time they don’t have one or haven’t really thought about it.   It doesn’t matter what business you are in; as long as you have some good or service that you are providing to another party, you must have a customer avatar in order to know who you are going to market to.   With out a customer avatar, your marketing becomes very untargeted and its very unlikely it will be profitable.      Key Takeaways From