Bootstrapping It

61: Every "no" brings you closer to "yes" with Matt Miller, founder of School Spirit Vending

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Enjoy the show? Give us a rating and review! http://bit.ly/1Wc0FMl   Matt’s company - School Spirit Vending   Products and services offered - Custom designed spirit stickers for schools distributed through sticker machines   Streams of revenue - For the first 7.5 years the business used a distributorship and licensing model. Converted to franchise model 8-9 months ago.   Key metrics - 55 families as business partners across 30 states, serving approx. 2000 schools. $3.5M raised for education in the last 8.5 years      Key takeaways: In sales, people are not telling you “no”, they’re telling what you have to offer no. You have to separate the two and realize that business/sales is a numbers game where you learn to work through the nos to get to the yeses.     “Old fashioned” marketing methods (direct mail, door-knocking, hand written notes) can be effective ways to separate you from the pack.   Tips for indivi