Online Marketing Guys

User Generated Content (UGC) is content that is generated by your customers and posted online.  It could include photos, video or text.  But the fact that it was posted by customers showing them having fun lends credibility to your brand. Ideally the UGC will contain a hashtag that the business pushes.  It's the hashtag that allows a company to track how successful the campaign is. Co-hosts Bob Turner and Ronda van Buren talk about this growing form of marketing. Businesses are becoming more and more savvy in how they are moving customers toward posting UGC.  Zoos, amusement parks or other entertainment venues have cut outs on the premises where people can stick their heads and upper bodies through and take a photo.  The cut out, of course, has the name of the business. Other locations are actually creating "selfie spots"with some type of branded signage where customers go to take a beautiful photo.  Some post signs asking customers to use a particular hashtag.