Not Now Cato

On this week's Not Now, Cato Adrian talks to the CEO of NewsWhip, Paul Quigley. NewsWhip tracks and predicts the spread of stories and social content, utilising their own custom built content discovery platform, Spike. Some of NewsWhip's clients include BBC, The Guardian and Buzzfeed. Paul, who was a successful commercial lawyer in New York for many years, gave up his life in law to return to Ireland in 2010, after seeing a major opportunity following the radical changes in media consumption and distribution. Adrian & Paul talk about a wide range of topics including social velocity, measuring content, changing technology, listicles, start-ups, funding and lots more. NewsWhip is yet another successful Irish start-up that has gone global attracting high profile clients and admirers alike.